Activate Futures

Activate Futures is about women of all backgrounds recognising each other's unique struggle, sharing and learning within a rich and diverse community for women of all cultures, religion, race, age and class.

Few senior spaces are occupied by women and almost a minute by women of BAME backgrounds. This is a platform for women who collectively recognise the layered experiences and challenges that women of minority backgrounds can face, creating a sense of support, belonging and accessibility within a broader and diverse community.

I am fascinated by the growth of female entrepreneurs who are invested in the side hustle of developing business, developing multi-dimensional careers. The tradition of the 'one career goal' is a myth now and we're in a new age of female entrepreneurship. Multi-skilled women are running side businesses on top of their day jobs, sometimes even a number of side businesses. This excites me hugely and I want to continue my work with women who are shifting in their careers and lives, in whatever form that takes.

Coaching seems to have extreme connotations of either success or failure: it's either for those in the throng of success or for those who aren't moving at all in their lives. This is a fallacy. It's simply for people who want to put their ideas into action with someone who has been there and who can offer actionable support and advice. You can be at any stage of life or career to want that.

Life is not the linear thing we believe it is. I like to think about it in terms of a carousel. We go through a number of different stages, each turn round is a new journey: it's up and down, and it's a circular process.

My coaching is a way of supporting women through those different transitions however many turns they've had on the carousel, and aims to meet them at different intervals of their lives to get them to the next stage.